Search Engine Optimization, SEO Services, we offer...

For effective search engine optimization (SEO) for our client projects, we provide following SEO services:

1 Website analysis & Identify Business objectives.
The most effective technique to incorporate good search engine optimization fundamentals into a site design is to start from the early stages of its development rather than when it is complete or close to completion. Before optimizing, we do a detailed analysis and review of the website, along with content, link structure and the target traffic in detail, keeping in mind the purpose of your business and what it aims to achieve. The objective should be kept in mind while looking for the keywords. Your business objectives would vary from generating new leads, to increasing sales. .

2 Keyword research & analysis.
Keyword research is a process of identifying which keywords are most popular with your potential clients and how much competition there is for these keywords in the major search engines. Extensive analysis is required in this stage. This is a critical step and requires a considerable amount of time to find a good set of keyword or phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines. We also analyse the competitor’s site and select a list of keywords, key phrases etc. Then only a final list of key words is prepared.

3 Website Search Engine Optimization and Content Development.
One needs to optimize web pages with the selected keywords. We take all care to avoid over optimizing the pages. The web site has to be search engine as well as user friendly. Meta tag elements provide information about a given webpage, most often to help search engines categorize them correctly.

Website content development plays a critical part in search engine optimization (SEO). The search engines evaluate web content to rank a website. In our SEO content development, the contents are developed with the purpose of placing the corresponding webpages at the top position in the pages of leading search engines. To have top rankings in search engines is crucial to attract your prospective customers and this is our aim to put you on top.

Some other services we offer in SEO, involves:

* Content Composition/Revision/Modification (Content Optimization)
* URL re-naming
* Links re-naming
* Creation of Site Map
* Meta Tags Composition
* Alt Tags Composition

4 Link Popularity Check.
Link popularity is a basically the measure of links pointing to your website and is meant to be a measure of the best websites. Now this shows that link popularity is a very critical aspect for a website's visibility, traffic, and thus successfulness. It is achieved by Link Exchange and Link Building techniques.

Link Exchange:
It is basically the method of swapping links with other webmasters. Its a very important marketing tool, and must be used responsibly. Your goal should be to link to quality sites that are useful to your visitors & to request links from sites that are related to yours.

Link Building:
You increase your visibility by building links. Link building, is the process of obtaining incoming links to your website from other websites, is essential to a search marketing campaign. The popularity of your web site increases through this step of link building. Inbound links are one of the crucial factors for web page optimization. Search engines look for inbound links from popular sites while ranking your site.

5 Follow Up Reporting and Analysis.
To measure the progress of the Search Engine Campaign, a pre-optimization and post optimization report are prepared. The former one is for all the key words you finalized before optimizing and the latter is to record the changes after optimization

Report Analysis and Making Action plan.
We analyze ranking positions and other factors provided in the reports based on popular search engines. This helps us in checking out are present and future action plans for search engine optmization. Keeping an eye over search engine updates as it is also necessary due to consistent changes in the parameters of search engines.

The Recurring Tasks.
These tasks are carried out by ous to keep your site updated with the changing trends in the field of search engine optimization. We also make sure that the search engines keep indexing your site and rank them well.

Our other Paid Search Engine Optimization (SEO) Services:

Competitor Monitoring :
Competitor Monitoring includes periodical generation of ranking reports featuring your competitors. This helps you see how your competition is doing from an online visibillity perspective.

Traffic Analysis :
Website Statistics is a unique feature in our services, which entails the use of statistics to identify and highlight the trends in Internet traffic with reference to your site. This encompasses details of the number of users, the frequency of the Web pages visited and sessions, browser details and the likes. This is an important part of any Internet Marketing Campaign, as it allows you and us to measure which parts of the mix are the most beneficial and will help develop the strategy further.

Paid Subsequent monthly optimization :
Once the initial work has been done, constant tuning, reports are needed to gauge how your SEO efforts are paying. We require a minimum 6 month commitment after we do the initial work.

Dynamic Website Optimization :
Goal of any e-commerce site is to encourage sales and generate business online. But doing so also makes your webiste less search engine friendly. Intercatalyst understands the issues with dyanmic webistes & we can optimize dynamic, Content Management Systems or Database driven websites.

Pay-Per-Click Management :
Intercatalyst can also manage your PPC Campaign. We identify the key phrases and write & place your advertisements on search engines such as Google, Overture and based on transparent budget management. In fact you can also control in which geograpahic regions those pay per click ads shoud show up.

Email Marketing/Email Campaigns

In today’s tech-savvy world, all major businesses are increasingly relying on Internet communication and email is an integral element of business marketing and communication. Companies have employed strategic Internet marketing techniques to maximize their business medium’s effectiveness. Intercatalyst provides Email marketing or Email Campaigns, which is one of the most efficient, fast and cost-effective technique to maintain and enhance customer relationships and deliver a measurable return on your marketing schemes, especially when you choose an email marketing service provider with the experience, ISP relationships, and product capabilities to effectively execute email campaigns, deliver your email, and measure your results.

Banner AD Campaigns - we creates your brand recognition

BANNER AD are the most popular form of advertising on the Internet. A bannern which is a graphic image and link are displayed on a website, in which the people visiting that site see, when the page loads. These banners commonly advertises a product, service, or just another website. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site. Intercatalyst examine banner ads and their place on the Internet. We'll see how they work, how advertisers rate their effectiveness, and how you can use them to advertise your site or bring in revenue. We'll also examine the technology behind them and look at some of the different forms they can take. By the end of this article, you will be a banner ad expert.

Paid Inclusion :
Our paid submission services will get your Website listed at all the major search engines and directories in less than 7 business days!